High-concept commercials that earn attention, not just airtime.
Tell us about your projectA great commercial doesn't interrupt — it earns the next thirty seconds. Selective Cinema produces high-concept commercials and TV spots for brands and agencies that want story, not just coverage.
A great commercial does not interrupt, it earns the next thirty seconds. Selective Cinema produces high-concept commercials and TV spots for brands and agencies that want story, not just coverage. As a commercial video production company built around a director's eye, we make spots that hold up in the edit and in the client review, whether they run on broadcast, pre-roll, connected TV, or social.
We start with the idea: what is the one thing this spot needs to make a viewer feel? Every choice after that, casting, location, lens, and pace, serves it. That discipline is what separates a commercial people remember from footage that fills a slot. Our commercial work, from McCaskill & Company's bridal campaign and the Cook Museum's Show and Tell to JTS's online-ordering spot, is built on that narrative-first approach. See it in our case studies.
A typical commercial engagement covers concept and scripting, casting and location scouting, a fully crewed shoot, and a post-production process with color, sound, and licensed music, delivered in every cut and aspect ratio you need, from a hero broadcast spot to fifteen-second and vertical social versions. You get final films with full usage rights, ready to run.
A commercial is only as good as how it performs where it lives. We build spots for broadcast and connected TV, pre-roll and paid social, and in-store and event screens, and we cut every length and aspect ratio you need from a single shoot, so a thirty-second hero, a fifteen, a six-second bumper, and a vertical social cut all come from one cohesive idea.
Discovery and concept, treatment and planning, the shoot, then editorial with clear revision rounds. One filmmaker stays accountable from the first call through final delivery, so the idea you signed off on is the film you receive.
Full creative and production from concept to delivery, execution from an agency brief, or director of photography and crew for a spot you are directing. Whatever stage you are at, we fit in cleanly.
We are a Gulf Coast studio that travels, producing commercials in Atlanta, Nashville, Tampa, Miami, Charlotte, and across the Southeast, plus our home market on the Gulf Coast.
What does a commercial cost to produce? Most commercial projects land in the five-figure range depending on concept, crew, and shoot days. Tell us your budget and we will be honest about fit.
Do you write and direct, or just shoot? Both. We can take a commercial from concept through delivery, or execute a concept your agency has already built.
Can you cut multiple lengths and formats from one shoot? Yes, we plan for it, delivering hero, cutdown, bumper, and vertical versions from the same production.
Do you travel for shoots? Yes, across the Southeast and nationally, fully crewed and equipped.
How long does a commercial take? Most spots run about four to eight weeks from kickoff to delivery depending on scope, with a clear timeline up front.
What deliverables do I receive? Final films in every cut and aspect ratio you need, from a hero spot to vertical social versions, with full usage rights.
How do we get started? Tell us about your project and we will recommend an approach.
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